Academy Fields adds one-on-one mentoring for event pros and venues

Academy Fields is expanding beyond group courses with individual consultations and mentoring for event professionals and event venues. The new offer covers pricing, business launch, audience targeting and venue strategy as the Prague-based academy deepens its training business.

Why it matters: - The new service gives event professionals more tailored support on business decisions that can shape revenue, positioning and long-term growth. - Event venues also get direct help on adapting offers to changing client expectations, including premium positioning and service mix. - Academy Fields is broadening its education model beyond standard courses into higher-touch advisory work.

What happened: - Academy Fields has added individual consultations and mentoring to its training portfolio. - The new offer is aimed at both beginning and advanced event managers and coordinators, as well as event venues. - The expansion sits alongside the academy’s existing in-person and online courses. - The program is based in Prague, Czech Republic.

The details: - For event professionals, the most common topics include pricing and fee structure for event services. - The mentoring also covers starting an event business. - Another focus is identifying the target client and choosing effective marketing. - For event venues, the consultation topics include expanding event offerings and service portfolios. - The venue track also addresses how to adjust offers for more luxury-oriented clients. - Other discussion areas include current trends, what clients now expect, and peer-to-peer experience sharing across the industry. - Academy Fields says the new format is designed to be more personal and tailored to specific client needs. - The academy is accredited by the Czech Ministry of Education. - Academy Fields says it has more than 25 years of experience and more than 2,000 graduates. - The company also offers certified, practical programs for event-management careers. - The broader portfolio includes in-person and online event management courses, wedding coordination courses and webinars. - More information is available on the company’s individual consultation page and on Instagram at @academy_fields.

Between the lines: - The move signals demand for advisory services that go beyond classroom-style training. - The venue-focused offer suggests Academy Fields sees growth in consulting for properties that want to capture more event business or move upmarket. - A client testimonial highlights a strategic rather than purely operational approach, especially around choosing which events are worth pursuing.

What's next: - Academy Fields is likely to use the new mentoring format to deepen client relationships and extend its role in the event industry. - The company’s next growth opportunity appears to be in customized consulting for both independent event operators and venue businesses.

The bottom line: - Academy Fields is turning its event education platform into a more hands-on advisory service for a wider slice of the market.